The paper introduced how to start with big data. Before the five points, it explained data is a high-stakes opportunity, and it is an asset if an organization know how to use it. Following by five real-life cases to conclude “If you are not working on a big data strategy, your competitors probably are. The difficulty is figuring out how and where to get started”. Then, it introduced the five points to get started on big data.
- Big data exploration. Analyze and discover data from the organization to help decision making, also contains risks.
- Enhance 360-degree view of customers. Understand customers’ behaviors related to organization’s actions by know full internal and external resources.
- Security/ intelligence extension can reduce risk, make cyber attack predictable to mitigate. So the organization can analyze data better.
- Operation analysis. Implement complex analyses on large volume machine data.
- Data warehouse modernization. A data stored warehouse based on an existing infrastructure to meet low latency and optimization access.